Strategic advice and support
A trusted advisor
Leadership is the common thread throughout everything we do. However as a trusted partner for our clients, we are often involved in more than just providing leadership coaching. We also provide strategic advice and support in a number of ways.
We advise on commercial strategy, investor relations, HR challenges and everything else between! Your leadership style impacts everything within your business, from the team you recruit, the partners/clients you attract, the investors you secure…
Case Study 1:
By helping to create a new value proposition and funding strategy, we helped a European client move to become a more commercially-focused and independent organisation. Working with senior leaders to define the vision and values needed to progress through this transition, we have helped position the organisation for long-term growth to guarantee future success.
Case Study 2:
Leading a consortia of experts in client research and GTM strategy, we provided an NGO with a robust commercial strategy and an inhouse sales team to guarantee commercial revenue from one of their key research infrastructure projects, that was otherwise reliant on public funding.
Case Study 3:
The REAL team helped a leading US food and drink organisation to set clear role boundaries and expectations following a change of strategic direction and impact from personnel challenges. Faced with perceived challenges such as different communication styles and business practices globally, we developed a new communications strategy centred around improving employee wellbeing.
Case Study 4:
We worked alongside the senior team of a fast-growing tech company to address pressure from increasing investor expectations and demands. The REAL team facilitated tough decisions regarding the suitability of the existing team for the next stage of growth, and helped to establish an appropriate ongoing people strategy, including a performance management process.
Case Study 5:
We supported a consumer research company as they prepared to expand their business into the US and Asia, with activity ranging from strategic planning and recruitment to KPI measurements, ultimately helping them sell the business to a larger competitor.
Strategy team
Steve Charlton
Being your true self, being honest with who you are, treat people fairly and equally, inspire.
“After two decades in consumer research and trends, I wanted to do more than simply become another consultant and created REAL Leadership.”
Ben Sullivan
Developing individuals, constant desire to improve, adapting, listening, learning.
“I support leaders so they can create learning environments where staff understand the purpose of why they are doing what they do.”
Sabine Stork
Endless curiosity, Deep insight into human motivations, Strong analytical thinking, Belief in positive change.
“A qualitative researcher by background and a psychotherapist in training, I support clients drive strategic change through smart customer insight.”
Linsay Duncan
Seeing the big picture, developing high-performing marketing, mobilising commercial opportunities, fiercely collaborative.
“A broad B2B marketer with roots firmly in go-to-market, I help organisations grow and scale through smart, scalable marketing.”
Mark Terry
Embedding a creative mindset and culture across a team, promoting co-creativity and collaboration.
“I aim to inspire and encourage ideas from a diverse range of team members to make lateral and creative thinking a key commercial differentiator.”
