Leading NGO in the Food and Drink Industry
Overview
The REAL. Strategy team was engaged with a leading European food and drink NGO to provide a commercial strategy for one of their key research infrastructure projects.
The Challenge
A highly experienced but diverse consortium of academic and corporate bodies were engaged to bring this project to reality. However, the NGO realised there was a significant risk of developing a product/service that would provide limited commercial benefit for the organisation.
The Solution
The REAL. Strategy team’s role was to provide essential commercial support to the multi-year project: from initial audience research, competitor analysis and stakeholder mapping to drive the product development process, through to implementing a clear go-to-market strategy including highlighting potential clients and partners. The ultimate objective was to install a robust commercial strategy including an inhouse sales team to guarantee commercial revenue.
Our impact
Commercial strategy: Led a consortia of experts in client research and GTM strategy, ensuring that the project was client-focused and financially sustainable.
Collaboration and communication: Ensured that the diverse range of organisations and personalities involved in the project were working together towards one goal.