European Food and Drink Digital Publication
Overview
The REAL. Strategy team were engaged with their established digital platform, helping to create a new value proposition and funding strategy to guarantee future success.
The Challenge
Despite its meaningful mission and talented employee base, the organisation was going through a significant change process: moving from being a purpose-led to a more commercial-focused and independent organisation.
The Solution
They partnered with the REAL. Strategy team for several years to address these challenges. REAL. Strategy’s approach focused on delivering a robust commercial strategy, advising on business development infrastructure, product development and cultivating a more commercially savvy culture within the team. We also worked with senior leaders to define the vision and values needed to progress through the transition and position them for long-term growth.
Our Impact
REAL. Strategy worked closely with their leadership team to deliver:
Infrastructure: Implemented a CRM system to track leads, manage partnerships and improve communication across departments. This allowed the client to more efficiently handle potential clients and opportunities, providing structure for their business development efforts.
Commercial collateral: Developed pitch decks and proposal documents tailored to attract new partners, collaborators, and sponsors. These assets were designed to clearly communicate their mission, value proposition, and potential ROI for commercial partners, enabling the team to pursue more diverse revenue streams.
Collaboration: Worked to break down silos and cultivate stronger collaboration between editorial and commercial teams. This not only created alignment on new business opportunities but ensured that potential commercial activities remained true to the platform’s mission and values.