Innovative Consumer Research Company
Overview
The REAL. Strategy team was engaged with the senior leadership team as they prepared their business for expansion into the US and Asia. This ranged from strategic planning and recruitment, to developing KPI measurements, and culminated in assisting them to sell the business to a larger competitor.
The Challenge
A small leadership team that had experienced fantastic growth but lacked the knowledge or capabilities to take the business to the next level.
The Solution
With our background in the consumer research industry, we provided key advice around how to grow the business sustainably without impacting the current operation significantly. We scoped and analysed new growth opportunities as well as investigating potential partnerships to speed up the process.
Our Impact
Confidence: Our role as a trusted advisor was to support the growth strategy, using our experience and backgrounds.
Investment: We were also involved in the investor pitching process, positioning the business to be most attractive to other competitors and investors.